We are a not-for-profit, cooperative financial institution. If you live or work in Broward, Miami-Dade, or Palm Beach Counties, you are eligible to join PriorityONE and, when you do, you'll enjoy a full range of valuable benefits and convenient services designed with you in mind. As a member and part-owner of PriorityONE, you benefit from its success. So, when you bring your business here, you are helping yourself. Income generated from loans and fees is returned to you in the form of higher interest rates on deposit accounts, lower rates on loans or improvements in services. That's the membership advantage.